Marketing Campaign Manager

# Marketing Campaign Manager

## About the Role

CoderPad is hiring a results-driven and execution-focused **Marketing Campaign Manager** to join its Marketing team. This role is responsible for planning, coordinating, launching, and optimizing multi-channel marketing campaigns that influence pipeline, support revenue growth, and build sustainable brand awareness for future demand.

The Marketing Campaign Manager will work cross-functionally with Sales, Content, Product Marketing, Marketing Operations, and Demand Generation to move buyers from awareness to opportunity. This position is ideal for a marketer who can combine strong campaign planning with disciplined execution, performance measurement, budget management, and continuous optimization.

The ideal candidate is organized, analytical, collaborative, and comfortable managing multiple campaigns at once. They should understand how campaigns work across channels, how to align messaging with buyer needs, and how to use data to improve performance over time.

## Key Responsibilities

* Plan and execute coordinated, multi-channel marketing campaigns that support pipeline generation, buyer engagement, and brand awareness.
* Own campaign planning from initial strategy and brief development through launch, optimization, reporting, and post-campaign analysis.
* Collaborate with Sales, Content, Product Marketing, Marketing Operations, Demand Generation, and other stakeholders to align campaigns with business goals.
* Develop campaign briefs that define audience, goals, messaging, offers, channels, timelines, budget, success metrics, and execution requirements.
* Manage campaign calendars, timelines, deliverables, dependencies, approvals, and launch schedules.
* Coordinate campaign assets such as landing pages, emails, paid media creative, social posts, webinars, content offers, sales enablement materials, and nurture flows.
* Work with Product Marketing and Content teams to ensure campaign messaging is clear, relevant, differentiated, and aligned with buyer needs.
* Partner with Marketing Operations to ensure campaigns are properly built, tracked, measured, and connected to CRM and marketing automation systems.
* Support campaigns across channels such as email, paid media, organic social, webinars, events, content syndication, website, partner marketing, and sales outreach.
* Manage campaign budgets, track spend, monitor performance, and recommend adjustments to improve efficiency and return.
* Optimize campaigns based on performance metrics such as engagement, conversion rates, cost per lead, pipeline influence, opportunity creation, and revenue impact.
* Ensure campaigns are trackable and measurable through proper tagging, reporting structures, attribution methods, and performance dashboards.
* Analyze campaign results and prepare clear reports for marketing leadership and cross-functional stakeholders.
* Identify opportunities to improve audience targeting, messaging, offers, channel mix, creative performance, and buyer progression.
* Support full-funnel marketing efforts that build awareness, educate prospects, nurture interest, and help convert qualified buyers into sales opportunities.
* Maintain strong communication with Sales teams to support campaign follow-up, lead handling, feedback loops, and pipeline conversion.
* Document campaign learnings, best practices, testing results, and recommendations for future programs.

## Required Qualifications

* Experience in campaign marketing, demand generation, growth marketing, digital marketing, B2B marketing, or a related role.
* Experience planning and executing multi-channel marketing campaigns.
* Strong project management skills with the ability to manage timelines, deliverables, budgets, approvals, and cross-functional dependencies.
* Understanding of how marketing campaigns influence pipeline, lead generation, opportunity creation, and buyer progression.
* Experience working with sales teams and cross-functional marketing partners.
* Ability to use campaign performance data to make optimization recommendations.
* Strong written and verbal communication skills.
* Strong attention to detail and ability to manage multiple campaigns or projects at once.
* Familiarity with marketing automation, CRM, analytics, and campaign reporting tools.
* Ability to translate business goals into practical campaign plans and measurable execution.

## Preferred Qualifications

* Experience in B2B SaaS, HR technology, developer tools, recruiting technology, assessment platforms, or software companies.
* Experience with marketing platforms such as HubSpot, Marketo, Salesforce, Pardot, Outreach, 6sense, Demandbase, Google Analytics, LinkedIn Campaign Manager, or similar tools.
* Experience managing campaigns that include paid media, email nurture, webinars, gated content, landing pages, social promotion, and sales enablement.
* Familiarity with account-based marketing, lifecycle marketing, product-led growth, or buyer journey strategy.
* Experience managing campaign budgets and optimizing spend across channels.
* Experience building campaign dashboards, attribution reporting, pipeline reporting, or performance summaries.
* Strong understanding of B2B buyer behavior, lead management, funnel stages, and sales handoff processes.
* Experience working in a fast-paced marketing team with ambitious growth goals.

## Ideal Candidate Profile

The ideal candidate is a campaign marketer who can turn strategy into action. This person understands how to organize many moving parts, align teams around a shared plan, launch campaigns on time, and measure whether the work is creating business impact.

They should be comfortable balancing brand-building and demand generation. The right candidate knows that some campaigns are designed to create immediate pipeline, while others build trust, awareness, and future demand. They can manage both types of work with clear goals, strong execution, and practical reporting.

This person should be proactive, collaborative, and data-informed. They should be able to work with creative and content teams on messaging, with Marketing Operations on tracking, with Demand Generation on channel performance, and with Sales on follow-up and pipeline outcomes.

## Work Environment

This role is part of CoderPad’s Marketing team and will involve regular collaboration with Sales, Content, Product Marketing, Marketing Operations, Demand Generation, and leadership. The Marketing Campaign Manager should be comfortable working in a fast-moving environment where priorities may shift based on business goals, campaign performance, market opportunities, and sales needs.

The position requires strong organization, clear communication, attention to detail, and ownership of campaign outcomes. The successful candidate should be comfortable managing campaigns from planning through reporting while keeping stakeholders aligned and informed.

## Compensation and Benefits

Compensation will be based on experience, qualifications, location, and overall fit for the role. Benefits may include:

* Competitive salary
* Full-time employment
* Health, dental, and vision benefits
* Paid time off
* Retirement plan options
* Professional development opportunities
* Collaborative marketing team environment
* Opportunity to own multi-channel campaigns
* Opportunity to influence pipeline growth and long-term brand awareness

## Equal Opportunity Statement

CoderPad is an equal opportunity employer and welcomes applicants from all backgrounds. Employment decisions are based on qualifications, experience, skills, and business needs. The company is committed to maintaining a respectful, inclusive, and collaborative work environment.